Gracenotes

The Brand Why

The Brand Why

We all have a brand. It's been developing the whole time we've been kicking around on this earth. From cute baby tricks to an adventure on our tricycle, to what we did in school, to our special way...

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Story Time

Story Time

“What Makes Your Brand?” I’ll bet you thought I left off a word or two.  It should be maybe: “What makes your brand special” or “What makes your brand relevant”.  Something esoteric that assumes you...

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Got Ethos?

Got Ethos?

Ethos is a Greek word that means “character”.  It embodies the guiding beliefs or ideals that shape your approach to life.  Kind of like a moral compass. This is where you really find out what it is...

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Voice ‘n Vibe

Voice ‘n Vibe

We love good vibe. It's sort of an internal music in our heads that we like to absorb or ponder. We like to identify someone based on a 'feel' or an impression that further solidifies a reputation...

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Who are Your People?

Who are Your People?

Part of maintaining a solid brand is knowing who you're talking to. Even if you've chosen a niche (a certain industry or group to target), you will still need to define or discover your audience, so...

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Your Website Doesn’t Suck, Right?

Your Website Doesn’t Suck, Right?

bulldog photo credit: Meredith Hunter When businesses first put up a website in the mid-90's, it was really not much more than a digital business card. There was the Home page, maybe an About page,...

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