The Brand Why

The Brand Why

We all have a brand. It’s been developing the whole time we’ve been kicking around on this earth. From cute baby tricks to an adventure on our tricycle, to what we did in school, to our special way of expressing ourselves. We’re known to others based...
Story Time

Story Time

“What Makes Your Brand?” I’ll bet you thought I left off a word or two.  It should be maybe: “What makes your brand special” or “What makes your brand relevant”.  Something esoteric that assumes you have a brand in the first place. And you most likely do. Before we...
Got Ethos?

Got Ethos?

Ethos is a Greek word that means “character”.  It embodies the guiding beliefs or ideals that shape your approach to life.  Kind of like a moral compass. This is where you really find out what it is that motivates you to do the work you do, and it is the underpinning...
Voice ‘n Vibe

Voice ‘n Vibe

We love good vibe. It’s sort of an internal music in our heads that we like to absorb or ponder. We like to identify someone based on a ‘feel’ or an impression that further solidifies a reputation in our memory. Ellen is easygoing and understated –...
Who are Your People?

Who are Your People?

Part of maintaining a solid brand is knowing who you’re talking to. Even if you’ve chosen a niche (a certain industry or group to target), you will still need to define or discover your audience, so your messaging can tickle the right ears. This...