Graphic design (for print) is novel because it allows someone to hold your brand in their hands. The functionality, the paper, the layout, the visuals – all make for a memorable brand experience.

 

Design Approach

I approach design in a holistic fashion. Besides completing a Creative Brief together, we will draw hard on your brand elements:

  • stories
  • icons or symbols
  • ethos or philosophy
  • what audience (most likely buyers) you want to reach
  • your brand’s personality or vibe
  • adjectives &unique offerings that describe your business
  • logo, typeface & colours

I design print pieces to do the work of at least two, for sustainability & for cost-effective design. This can get exciting, discussing these possibilities!

I’ll draft three designs & we’ll make changes to one of them & make a mock-up so you, too, can hold it in your hands & imagine how your people will experience your brand.

Design Results

When we’re finished crafting these pieces, you’ll have a set of original files (AI, EPS, INDD) and digital files (PDF) you can present to your printer.

I can also help with paper choices & do the pre-press inspection for additional costs.

She is creatively open and receptive, and helped bring out my own innovation. Working with Tari is a ‘win-win’ and I would recommend her to anyone looking for that individual excited about raising everyone’s bar.

~ Nadine Van Hees, Composer-Musician