Graphic design (for print) is novel because it allows someone to hold your brand in their hands. The functionality, the paper, the layout, the visuals – all make for a memorable brand experience.
I approach design in a holistic fashion. Besides completing a Creative Brief together, we will draw hard on your brand elements:
- icons or symbols
- ethos or philosophy
- what audience (most likely buyers) you want to reach
- your brand’s personality or vibe
- adjectives &unique offerings that describe your business
- logo, typeface & colours
I design print pieces to do the work of at least two, for sustainability & for cost-effective design. This can get exciting, discussing these possibilities!
I’ll draft three designs & we’ll make changes to one of them & make a mock-up so you, too, can hold it in your hands & imagine how your people will experience your brand.
When we’re finished crafting these pieces, you’ll have a set of original files (AI, EPS, INDD) and digital files (PDF) you can present to your printer.
I can also help with paper choices & do the pre-press inspection for additional costs.
She is creatively open and receptive, and helped bring out my own innovation. Working with Tari is a ‘win-win’ and I would recommend her to anyone looking for that individual excited about raising everyone’s bar.
~ Nadine Van Hees, Composer-Musician