We undertake a branding exercise by bringing all tools to the table – your ideas for your business & my expertise at drawing them together – & work to craft your story, your vibe & voice, your mission statement & last of all your logo – to make a brand you can weave into each part of your business to make it memorable & alive.

Branding Approach

There are many elements you will bring to a branding session:

  • stories
  • icons or symbols
  • how you see your business relating to others
  • what audience (most likely buyers) you want to reach
  • a personality or vibe uniquely yours
  • adjectives and unique offerings that describe your business
  • a philosophy of why you’re in business

My job is to draw these out and help you knit them together to make a brand that sings this song to the world, & makes it memorable in the minds of the people you want to serve.

We’ll spend a day – perhaps two – and discuss, diagram & craft together – to bring you an identity that is uniquely yours.

Branding Results

When we’ve finished crafting your brand, you’ll have an entire package to insert into your printed materials, your product packaging, your public speaking, trade show, webpage . . . all across the board.

I’ll deliver a Style Book to you that captures your memorable phrases, mission statement, colors and typeface. It will recite your brand story and even give a flavor to how you handle customers or speak in social media.

Tari was exactly what we were looking for {to develop the Sip 47 brand}. She managed to walk the line between artist and professional, [and] she brought our project together and gave it a life we had never expected. What was once only a dream is now a reality and we could not have done it without her.

~ Kristin Marchesi, General Manager, Montinore Vineyards

Tari has helped us get to know who we are, what we have to offer, how we are different AND she stuck with us to the finish line. I commend Tari for finishing the race with us and we couldn’t be happier with the result.

~ Nina Pace, Anindor Vineyards

Identity Design

My logo design is priced separately from the Branding package, and I hesitate to design without seeing a brand in place. In a hurry for a logo? Don’t be, but don’t delay your business launch, either. Use a lettered logo while you take the time to make just the perfect mark.

My approach to design is to have a good look and discussion about your brand, and draft three designs based on your direction and feedback. You may make three rounds of changes to ONE design.

Identity Design Results

A logo to use in print, black and white and web resolution that speaks your brand succinctly. A tagline may appear with the logo, or may be used separately. You should decide which it will be, so it can appear with consistency.

See examples of identity design in this gallery.

Too Much

Too much? Too intense? Too expensive? Order the Podcast/Worksheet package for a go-at-your-own-pace thing. Same elements, same workout, just no me looking over your shoulder.