We undertake a branding exercise by bringing all tools to the table – your ideas for your business & my expertise at drawing them together – & work to craft your story, your vibe & voice, your mission statement & last of all your logo – to make a brand you can weave into each part of your business to make it memorable & alive.
There are many elements you will bring to a branding session:
- icons or symbols
- how you see your business relating to others
- what audience (most likely buyers) you want to reach
- a personality or vibe uniquely yours
- adjectives and unique offerings that describe your business
- a philosophy of why you’re in business
My job is to draw these out and help you knit them together to make a brand that sings this song to the world, & makes it memorable in the minds of the people you want to serve. We’ll complete worksheets to help you define all of these.
I will travel to you and we’ll spend a day – perhaps two – and discuss, diagram & craft together – to bring you an identity that is uniquely yours.
When we’ve finished crafting your brand, you’ll have an entire package to insert into your printed materials, your product packaging, your public speaking, trade show, webpage . . . all across the board.
I’ll deliver a Style Book to you that captures your memorable phrases, mission statement, colors and typeface. It will recite your brand story and even give a flavor to how you handle customers or speak in social media.